Southeast Asia Digital Advertising Market by Platform, Ad Format, Industry Vertical, and Geography 2015-2026: Growth Opportunity and Business Strategy

Report Summary

Southeast Asia digital advertising market is expected to grow by 13.93% and reach $15.35 billion by 2026, representing the fastest growing regional market in the world. 
Highlighted with 33 tables and 44 figures, this 110-page report ?Southeast Asia Digital Advertising Market by Platform, Ad Format, Industry Vertical, and Geography 2015-2026: Growth Opportunity and Business Strategy? is based on a comprehensive research of the entire Southeast Asia digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2017, revenue estimates for 2018, and forecasts from 2019 till 2026. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
? Market Structure 
? Growth Drivers 
? Restraints and Challenges
? Emerging Product Trends & Market Opportunities
? Porter?s Fiver Forces
The trend and outlook of Southeast Asia market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Southeast Asia digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Geography. 
Based on platform, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. 
? Mobile Ad (further divided into In-APP and Mobile Web by channel)
? Desktop Ad
? Digital TV and Others
Based on ad format, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. 
? Digital Display Ad (further split into Programmatic Transactions and Non-programmatic Transactions by purchase method)
? Internet Paid Search
? Social Media
? Online Video
? Others
Based on industrial vertical, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. 
? Media and Entertainment 
? Consumer Goods & Retail Industry
? Banking, Financial Service & Insurance
? Telecommunication IT Sector
? Travel Industry
? Healthcare Sector
? Manufacturing & Supply Chain
? Transportation and Logistics
? Energy, Power, and Utilities
? Other Industries
Geographically, the following national/local markets are fully investigated:
? Indonesia
? Thailand
? Philippines
? Malaysia
? Singapore
? Vietnam
? Taiwan
? Rest of SEA
For each of the aforementioned regions or countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.
The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in Southeast Asia digital advertising market are assayed quantitatively and qualitatively through GMD?s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players: 
Alibaba 
Amazon 
Apple Inc. 
Applovin Corporation 
Baidu 
Facebook Inc. 
Google, Inc. 
Microsoft Corporation 
Nokia 
Sina 
Tencent 
Twitter 
Verizon 
Yahoo! Inc. 
(Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)