E-tailing Market in India 2012

Report Summary

Online shopping has caught the fancy of the common people in a phenomenal way in recent years. As the significant changes in modern lifestyles are leading people to become increasingly hard pressed for time, they are constantly on the lookout for quicker alternatives for practically every kind of activity and shopping online has earmarked a new trend in this time-saving effort. Indian retail has been quick to capitalize on this new concept, thereby heralding a new era of e-tailing. Although e-commerce has been prominent in the online domain for quite some time now, yet it is different from e-tailing in the sense that while the former includes sale of goods and services, the latter pertains to only goods. Despite certain prevalent inhibitions regarding the prospects of e-tailing in the country, this form of shopping has suddenly received a new lease of life and is well on its way towards further growth due to the increasing internet and credit card penetration and general tendency among consumers to explore new avenues of shopping.

The report begins with an introduction of the retail market in India primarily because e-tailing is an online variant of retailing. This is followed by the introduction of the parent industry for e-tailing which is the e-commerce sector. A brief introduction is provided on the e-commerce sector along with the market size and growth as well as market segmentation. The focus then shifts to e-tailing deliberating on the concept, followed by its evolution and a trade-off between physical retailing and e-tailing, elaborating on the advantages associated with the online variant. The report then focuses on the e-tailing market in India detailing about its market size and growth. A brief snapshot of the sector is also provided with this overview that is immediately followed by a segmentation of the e-tailing market. The section concludes with a value chain analysis of the sector. The report then proceeds to give a briefing about the e-tailing formats that are present in the sector. A section on the benefits associated with e-tailing comes next that precedes the 4P's of marketing for the sector and the key success factors. The following section speaks about the product categories that find maximum off-take in this sector.

Brief descriptions of the drivers that help the sector to prosper include increase in internet users, boost from social media, changing demographics, increase of internet-enabled computing devices, soaring real estate costs and the need to save time. A considerable proportion of the growth of the sector depends on the growth of the internet user base. As internet users increase with the passage of time, activities such as e-tailing that depend on net connectivity also derive their growth from the same. Social media has helped the sector to grow in the sense that it acts as an effective marketing vehicle and directs traffic to e-tailers' websites in addition to providing enough visibility and promotional ground for the players. A lot depends on the mindset of people who comprise the end users. As consumers evolve and become more prone to experimentation with alternate means of shopping, e-tailing as a sector continues to rise. Another factor that acts as a stimulant is the consistent rise of internet-enabled devices, namely smartphones and tablets that render both portability and mobility to consumers who can purchase goods even on the go. Further, soaring real estate costs, which makes setting up physical stores an expensive deal, also act as a growth driver. The final driver in this sector is that of the general tendency to opt for online shopping that saves time as well as bridges the distance between the consumer and the store at a click of the mouse. While these factors can be termed as growth drivers, there are certain factors that act as impediments to the sector including negative consumer perspectives related to cyber security, high cost of customer acquisition, issue of reverse logistics and lack of the ?touch-and-feel' element.

This is followed by a section that speaks about the Government participation in the sector which caters to FDI policy and the impact of FDI on e-tailing firms.

The major trends identified in the sector include that of consolidation, private labels going the e-tailing way, cash-on-delivery as a payment option, introduction of brand stores and emergence of kids' product e-tailing. 

The following section details about the mergers and acquisitions that have characterized the sector. The section ends with a Porter's Five Forces analysis of the sector.

The competition section offers a competitive landscape of the players by providing their financials and key financial ratios. It also provides basic information regarding the organizations. Key financial parameters constitute the financial performances of the players which are followed by business highlights. The section ends with traffic statistics that aim at providing brief details about ranks and audience snapshots for each e-tailing website.

The report concludes with a section on strategic recommendations which comprises an analysis of the growth strategies of the e-tailing market in India.

Table of content

Table of Contents
Slide 1: Executive Summary

Slide 2: Retail Market - Overview, Market Size & Growth (2010-2014e), Share of retail segments (2010)
Slide 3: E-commerce - Overview
Slide 4: E-commerce - Market Overview, Market Size (2010-2015e), Segmentation (2011) 

Market Overview
Slide 5: E-tailing - Introduction
Slide 6: Online Retailing - Evolution
Slide 7-8: Physical retailing v/s Online retailing
Slide 9: E-tailing - Market Size & Growth (2010-2015e), Online Shoppers (2011-2015e)
Slide 10: E-tailing Market - Snapshots
Slide 11: E-tailing - Segmentation
Slide 12: E-tailing - Value Chain Analysis
Slide 13-16: E-tailing - Formats
Slide 17-18: E-tailing - Benefits
Slide 19: E-tailing - 4 P's of Marketing
Slide 20: E-tailing - Key Success Factors
Slide 21: E-tailing - Suitable Product Categories

Drivers & Challenges
Slide 22: Summary
Slide 23-28: Drivers
Slide 29-32: Challenges

Government Regulations
Slide 33-35: Key Regulations

Slide 36: Summary
Slide 37-41: Key Trends

Mergers & Acquisitions
Slide 42: Investments 
Slide 43: Mergers & Acquisitions

E-tailing Players
Slide 44: Porter's Five Forces Analysis
Slide 45: Major Private Companies - Summary 
Slides 46-79: Major Private Companies
Slides 80-84: Traffic Statistics

Strategic Recommendation
Slide 85-86: Strategic Recommendations

Slide 87: Appendix
Slide 88: Sources of Information