Digital Marketing in India 2015

Report Summary

Netscribes' latest market research report titled Digital Marketing in India 2015 highlights the overall potential of digital marketing in India, particularly focusing on the major forms of digital marketing and the tools to implement it. Rising demand for digital marketing is spurred by the increased use of internet and mobile phones along with a fast growing e-commerce business. The major areas for digital marketing growth include social marketing, content creation and management, search marketing, email marketing, analytics and video production. The report also provides significant insights to the multifarious tools that cater to specific functions namely analytics, scheduling posts and filtering through content. Digital marketing is slated to generate around 40% of the revenues for most companies in India, and expected to receive 8% of the total media advertising spend in 2015. The market is set to expand predominantly owing to rapidly increasing Internet user base in India, growth in access to smartphones and tablets much complimented by a positive consumer attitude towards online media. 
One of the major drawbacks is that digital marketing poses considerable challenge with respect to measurement of return on investment in specific channels, thus making it a very calculated area of investment by firms. Mobile advertisements, content marketing, video and image based marketing and real time marketing are some of the recent trends observed in this market. Educational institutions spreading the concept of internet marketing, a robust infrastructure, viral campaigns, static banners and telemarketing are some recommended strategies one can adopt for success in the Indian Market in the digital marketing business.

Table of content

Table of Contents
Slide 1: Executive Summary

Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-12- 2014-15), Inflation Rate: Monthly (Dec 2014 - Apr 2015)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2015 - Jul 2015), Exchange Rate: Half Yearly (Dec 2014 - May 2015)
Slide 4: Lending Rate: Annual (2011-12 - 2014-15), Trade Balance: Annual (2011-12- 2014-15), FDI: Annual (2010-11 - 2013-14)

Slide 5-12: Digital Marketing - Introduction, Factors that Aid towards Digital Marketing Success, Major Forms of Digital Marketing, Digital Marketing and Diverse Target Segments, 7P's of Digital Marketing, Traditional Media Pyramid, Social Media Pyramid, Online Marketing - Where it Pitches and Reasons to Pitch

Market Overview
Slide 13-17: Digital Marketing - India Overview, Digital Marketing - Market Size and Growth (2014 - 2019e), Digital Marketing - India Snapshots, Percentage Share in Spending in Different Online Marketing Segments in India (2013), Online Advertisement - India Overview, Online Advertising Industry - Market Size and Growth (2014 - 2019e), Mobile Advertisement - India Overview, Mobile Advertising Industry - Market Size and Growth (2014 - 2019e), Vertical Focus for Mobile Ad (2013)

Digital Marketing Types
Slide 18-28: Social Media Marketing, Major Social Media Marketing Benefits for Organizations, Changing Trends for Organizations for being on Social Media, Search Engine Marketing, E-mail Marketing, Online Advertising (Affiliate Marketing, Ad Networks and Blogs), Mobile Advertising Overview, Content Marketing

Digital Marketing Tools
Slide 29-41: Social Media Marketing Tools, Search Engine Marketing Tools, Online Public Relations Tools, Directories and Listings Marketing Tools, Email Marketing Tools, Online Advertising Tools

Drivers & Challenges
Slide 42: Drivers & Challenges - Summary
Slide 43-46: Drivers
Slide 47-48: Challenges

Slide 49: Key Trends - Summary 
Slide 50-58: Advent of Mobile Marketing, Content Marketing Emerges as the New Buzzword, Custom Content Development Process, Video and Image-Based Marketing, Visual Engagement Tools in Video and Image Based Marketing, Real Time Marketing, Online Marketing Evolving as New Stream of Study

Competitive Landscape
Slide 59: Porter's Five Forces Analysis
Slide 60-63: Competitive Benchmarking
Slide 64-113: Major Private Players

Strategic Recommendation
Slide 114-117: Awareness Spelled through Educational Institutions, Infrastructure, Viral Campaigns, Static Banners and Tele-marketing

Slide 118: Key Ratios Description
Slide 119: Sources of Information